P1racenews AI automatic summary:
MotoGP legend Valentino Rossi continues to grow his brand with the new VR46 Agency, which is at the centre of new sponsors and commercial partners.
The nine-time world champion continues his hands-on approach with his MotoGP team, as well as with the newly established VR46 Agency, which focuses on securing sponsors and commercial partners, as well as providing marketing consultancy and market analysis in the sports industry. Rossi’s VR46 Agency is in partnership with his successful VR46 Rider Academy, which has nurtured talented riders like Francesco Bagnaia, the current two-time reigning MotoGP champion. Many other riders from the VR46 Academy, including Franco Morbidelli, Luca Marini, and Marco Bezzecchi, also compete in the MotoGP world championship. The VR46 Agency, introduced in recent months, has already secured title-sponsor Pertamina Enduro for Rossi’s MotoGP team. Gianluca Falcioni, who works closely with Rossi’s VR46 Academy and represents Bagnaia’s interests, leads the company as its manager.
